In Tobolsk state social and pedagogical academy named after D.I. Mendeleev (TSSPA) there were 43d regional Mendeleev readings and roundtable discussion. The topic of the meeting was dedicated to creation and development of a new effective image of Tobolsk town by creating and promoting the brand, connected with the name of D.I. Mendeleev.

Without doubt, Tobolsk lays claim to have several types of brand awareness. Particularly, ‘Tobolsk – the angel of Siberia’, ‘Tobolsk – the motherland of The Little Humpbacked Horse’, ‘Tobolsk Kremlin – the pearl of Siberia’ and others. As it turned out from the questionnaires, carried by the faculty of service and tourism of TSSPA among guests from other cities, the ancient capital of Siberia is associated, as a rule, with the names of Mendeleev and Ershov. And now the task is to form and develop the image of Tobolsk, by creating the brand, connected with the name of the great scientist – Mendeleev.