Yeti, or Big Foot, has become a new brand of Mountain Shoria and Sheregesh mountain ski-resort. This new symbol is very widely used: souvenirs with yeti are sold in local shops, dozens of wooden, plastic and snow sculptures are installed everywhere along tour zone. 

Although the yeti itself hasn't been found, the antropoligist judge about its existing upon particular traces: footprints, broken tree branches, testimonies of people living in deep forest claiming to have heard strange sounds.

But despite this scientific uncertainty and lack of evidences, the symbol of yeti is very popular in Mountain Shoria.